The 25 Smartest Things Steve Jobs Ever Said

· Technology

One of coolest things about Steve Jobs was his willingness to  respond to customers’ emails. And some of the responses were legendary.  Jobs openly shared his thoughts with the public. And he was more  quotable than many think. In honor of Apple’s visionary, who passed away on Wednesday, here are 25 of his best lines.

25. “Being the richest man in the cemetery doesn’t  matter to me. Going to bed saying we’ve done something wonderful …  that matters to me.”

24. “I read a study that measured the efficiency of  locomotion for various species on the planet. The condor used the least  energy to move a kilometer. Humans came in with a rather unimpressive  showing about a third of the way down the list … That didn’t look so  good, but then someone at Scientific American had the insight to test  the efficiency of locomotion for a man on a bicycle. And a man on a  bicycle blew the condor away. That’s what a computer is to me: the  computer is the most remarkable tool that we’ve ever come up with. It’s  the equivalent of a bicycle for our minds.”

23. “In most people’s vocabularies, design means  veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design.  Design is the fundamental soul of a human-made creation that ends up  expressing itself in successive outer layers of the product or service.”

22. “I’m as proud of what we don’t do as I am of what we do.”

21. “We don’t get a chance to do that many things,  and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? And we’ve all chosen to do this  with our lives. So it better be damn good. It better be worth it.”

20. “My model for business is The Beatles: They were four guys that kept each other’s negative tendencies in check; they  balanced each other. And the total was greater than the sum of the  parts. Great things in business are never done by one person; they are  done by a team of people.”

19. “The system is that there is no system. That  doesn’t mean we don’t have process. Apple is a very disciplined company, and we have great processes. But that’s not what it’s about. Process  makes you more efficient. But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea,  or because they realized something that shoots holes in how we’ve been  thinking about a problem. It’s ad hoc meetings of six people called by  someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea. And it comes from  saying no to 1,000 things to make sure we don’t get on the wrong track  or try to do too much. We’re always thinking about new markets we could  enter, but it’s only by saying no that you can concentrate on the things that are really important.”

18. “I wish [Bill Gates] the best, I really do. I just think he and Microsoft  (Nasdaq: MSFT)  are a bit narrow. He’d be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.”

17. “My self-identity does not revolve around being a businessman, though I recognize that is what I do. I think of myself  more as a person who builds neat things. I like building neat things. I  like making tools that are useful to people. I like working with very  bright people. I like interacting in the world of ideas, though somehow  those ideas have to be tied to some physical reality. One of the things I like the most is dropping a new idea on a bunch of incredibly smart and talented people and then letting them work it out themselves. I like  all of that very, very much.”

16. “Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM  (NYSE: IBM)  was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get  it.”

15. “Your time is limited, so don’t waste it living  someone else’s life. Don’t be trapped by dogma — which is living with  the results of other people’s thinking. Don’t let the noise of others’  opinions drown out your own inner voice. And most important, have the  courage to follow your heart and intuition. They somehow already know  what you truly want to become. Everything else is secondary.”

14. “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll  want something new.”

13. “A lot of times, people don’t know what they want until you show it to them.”

12. “We’re gambling on our vision, and we would  rather do that than make ‘me, too’ products. Let some other companies do that. For us, it’s always the next dream.”

11. “The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.”

10. “A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of  customers, they would continue to open their wallets.”

9. “When you first start off trying to solve a  problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some  very elegant and simple solutions. Most people just don’t put in the  time or energy to get there.”

8. “That’s been one of my mantras — focus and simplicity. Simple can be harder than complex.”

7. “We didn’t build the Mac for anybody else. We  built it for ourselves. We were the group of people who were going to  judge whether it was great or not. We weren’t going to go out and do  market research. We just wanted to build the best thing we could build.”

6. “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”

5. “We’ve never worried about numbers. In the  marketplace, Apple is trying to focus the spotlight on products, because products really make a difference. … You can’t con people in this  business. The products speak for themselves.”

4. “You can’t connect the dots looking forward; you  can only connect them looking backwards. So you have to trust that the  dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never  let me down, and it has made all the difference in my life.”

3. “Creativity is just connecting things. When you  ask creative people how they did something, they feel a little guilty  because they didn’t really do it, they just saw something. It seemed  obvious to them after a while. That’s because they were able to connect  experiences they’ve had and synthesize new things. And the reason they  were able to do that was that they’ve had more experiences or they have  thought more about their experiences than other people.”

2. “Sometimes life hits you in the head with a  brick. Don’t lose faith. I’m convinced that the only thing that kept me  going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is  going to fill a large part of your life, and the only way to be truly  satisfied is to do what you believe is great work. And the only way to  do great work is to love what you do. If you haven’t found it yet, keep  looking. Don’t settle. As with all matters of the heart, you’ll know  when you find it. And, like any great relationship, it just gets better  and better as the years roll on. So keep looking until you find it.  Don’t settle.”

1. “Stay Hungry. Stay Foolish.”

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